Tuesday, November 25, 2008

Mirror/Dash

SEMINAL rock star that she is, Kim Gordon still has some rather common clothing issues. Like finding chic everyday pieces that work as well in New York as they do at her home in Northampton, Mass. “There’s a need for clothes for cool moms,” Ms. Gordon said. To fill the gap, she has started a clothing line called Mirror/Dash with her friends Melinda Wansbrough and Jeffrey Monteiro. The name is taken from her experimental music project with her husband and Sonic Youth bandmate, Thurston Moore. Their first piece: a military-style wool jacket inspired by Françoise Hardy.

“I know, every designer says they’re inspired by Françoise Hardy,” Ms. Gordon said. “But I’ve been listening to her records for 15 years.” Additional designs will be offered throughout the year. For now, just 50 of the jackets will be sold. “Some people make limited-edition records — we’re making a limited-edition jacket,” she joked.

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