The TerraCycle Story......is a tale of ultimate Eco-Capitalism. The company's flagship product, TerraCycle Plant Food™, is an all-natural, all-organic, 'goof-proof' liquid plant food made from waste (worm poop) and packaged in waste (reused soda bottles)!
It all started in 2001 when two Princeton University students set out to change the way people do business. Inspired by a box of worms, these students had a dream: a company could be financially successful while being ecologically and socially responsible.
Co-founders Tom Szaky and Jon Beyer were determined to turn the worm box concept into a real-life, commercially viable process. That summer, they developed prototype equipment and proved their concept was feasible by reprocessing solid waste from dining halls at Princeton University.
[the] story is a reminder about following your dreams. The pot of gold may require dealing with a ton of crap." -- CBS Evening News
http://www.terracycle.net/story.htm
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